- Trusted by
  • Alphega Pharmacy
  • Aramark
  • Auntie Anne's
  • Brentford FC
  • Burger and Sauce
  • Elior
  • Spud Bros
  • The Body Shop
  • Topps Tiles
- The hospitality challenge

One bad visit can outlive a hundred good ones

01 | Guest feedback

Guest experience slips quietly between locations, and you hear about it in the reviews.

Serve First captures guest feedback at every location and flags where experience is slipping, so you catch a dip before it reaches your ratings.

02 | Review monitoring

Brand standards hold at the flagship but drift at the busier, harder locations.

The same digital audits run at every location, scored the same way, so you hold every location to one standard rather than trusting each to self-assess.

03 | Proof of completion

A great review and a complaint say different things, but live in different tools.

Reviews, surveys and feedback sit in one operating picture, and each issue routes to the team that can resolve it, tracked to proof of completion.

- How it works

From guest feedback to the fix

Three connected stages, before it hits your reviews.

Capture
01

Capture

Feedback terminals, Survey and Review monitoring capture how guests feel at every location, in the moment and across the web.

Analyze
02

Analyze

EVA reads the feedback as it lands and flags where the guest experience is slipping, at which location and why.

Action
03

Action

Each issue routes to the team that can resolve it, tracked to done, so a dip is fixed before it reaches your reviews.

- What operators use

One toolkit for every location

The functions that protect the guest experience across all your locations, connected so insight turns into action.

EVA

Ask how locations are doing and get the next actions.

Feedback terminals

Capture feedback into the same platform.

Survey

Measure guest satisfaction by location.

Review monitoring

Track and respond to reviews in one place.

Audits

Score every location against your standards.

- The difference

What changes when data drives action

The outcomes teams see once every signal ends in a tracked fix.

3x

Faster issue resolution

197%

Net revenue retention

143%

ARR growth

91%

Survey response rate

  • “Serve First has transformed how we manage customer experience, giving us clear insights that have driven tangible results for our business.”
    Emma Bijker
    Emma Bijker

    Senior Customer Experience & Training Specialist, The Body Shop

  • “Serve First has saved us hours that we’ve put straight back into opening more stores. It’s one platform for everything so all our data is connected.”
    Haran Thushiharan
    Haran Thushiharan

    Head of Operations, The Sushi Co

  • “Working with Serve First has helped us transform customer feedback into meaningful action. The deeper level of insight we now have into our business performance allows us to identify opportunities for improvement and focus on areas that we did not have visibility of in the past.”
    Sharon Urban
    Sharon Urban

    Management Information & QA Manager, Aramark

- Common challenges

Challenges we solve here

- Common questions

Guest experience, answered

What is guest experience software?

Guest experience software helps hospitality operators capture guest feedback and turn it into action across every location. Serve First connects feedback from terminals, surveys and reviews with how each location runs, then routes the fix to an owner and tracks it to proof of completion, so a dip is caught before it shows up in your ratings.

How does it help with online reviews?

Review monitoring brings reviews from across the web into one place, EVA surfaces the recurring themes, and each issue can be routed to the location as a task, so you respond and fix the cause rather than just reading the score.

Can we capture guest feedback on-site?

Yes. Feedback terminals capture how guests feel in the moment, on-site, and Survey reaches them on web, email and SMS, so you see every guest at every location rather than a sample from one channel.

Does it work across multiple locations?

Serve First is built for multi-location hospitality. Every hotel, spa or attraction reports into one operating picture, so you can compare locations, spot the ones slipping and fix them, wherever they are.

How does it improve guest satisfaction scores?

By turning feedback into action fast. Guest sentiment is captured at every touchpoint, EVA flags what is dragging the score and the fix is routed to the team that owns it, so the issues behind a low score get resolved rather than repeated.

Can it bring all our guest feedback channels together?

Yes. Surveys, on-site terminals and online reviews feed one operating picture, so you see every guest across every channel and location in one place, instead of a different tool for each source.

See the guest experience improve across locations

Book a personalized demo and we'll show you how Serve First works across your locations, using your data.